When BabyBjörn was started in 1961, the
founder, Björn Jakobson, had a clear business concept:
“To make life easier for families with small children by developing safe and
innovative products of the highest quality for children up to three years.”
2011 marks exactly 50 years since BabyBjorn started. It remains a Swedish
family company, but their products can be found all over the world, and the
original business concept has stood the test of time, just like the quality of
its products.To date, more than 30 million children have
been carried by their mothers and fathers in BABYBJÖRN baby carriers.
